They feature teens performing goofy dance routines with their friends, middle-aged moms lip-syncing in their kitchens, and even politicians poking fun at themselves. What makes TikTok especially distinct from other social networks, however, is its hugely loyal and active base. On average, TikTok users open the app 8x per day and browse for approximately five minutes each time—much longer sessions than SnapChat or Instagram. Whether you’re a mom-and-pop shop or a global enterprise, this is a marketing opportunity you can’t afford to miss.

If you’re ready to take your brand’s TikTok strategy to the next level, we’ve got more in-depth guides that tackle everything from TikTok analytics to strategies for making money on the platform. Dig into our whole library of TikTok resources here… and then warm up your singing voice because we are just hankering for a duet. Start with mastering these popular video editing features. Under the "Green Screen" section, you’ll find a variety of different ways to layer your video overtop of a fake background. You’ll see a row of photos and videos from your camera roll on top of the effects here. Tap whichever photo or video you’d like to layer onto the green screen and watch the magic happen.

Take a browse through both feeds to see what type of content is popular on the app, and adjust your selected interests for your profile if the For You videos aren’t quite what you’re looking for. Keep in mind that the more you use TikTok, the better it will be able to display videos in your For You feed that are appealing and relevant to your brand. Over time, users may end up subscribing to certain TikTok channels or create their own content to reflect a hashtag challenge or new trend on the app. They can also share content made by a TikTok user, further boosting that account’s profile on the app. While Instagram and Facebook are considered social media mainstays and great promotional tools for your brand, the hottest platform right now is undoubtedly TikTok. With over 800 million monthly users, TikTok produces some of the most-watched content online, from dance videos to comedy sketches to ridiculous pranks.

Last but not least, there are Voice Effects, which you can find in the right-hand menu overlaid on your video editor after you upload or record your TikTok. You can also view all of the effects TikTok has to offer by clicking on the "+" button in the middle of your screen. And the seasonal ones are usually challenge driven and/or sponsored by brands. I don’t recommend starting with the FYP, when you first sign up. Instead, I would head right to the second bottom menu item, labeled "Discover," which is where you can scroll through the latest TikTok trends.

Ecwid merchants can participate in all of the above to build brand awareness! The goal is to harness the power of connecting with people organically. Just start making videos and you will discover how popular basic video formats can be.

These ads get continuously explored, evaluated and optimized to find the optimal combination of variables. The system will then present the best creative to your target audience based on the tested combinations. You can accelerate the process by using the Discover button at the bottom of your screen. Here, you’ll see videos arranged by hashtag and by songs. Since TikTok began as a remake of the lip syncing app music.ly, songs play a huge role and have pulled nearly forgotten songs into the limelight. For instance, Fleetwood Mac’s 1977 "Dreams" hit the No. 1 spot on the iTunes chart after cranberry juice-guzzling Nathan Apodaca’s skateboarding lip sync video went viral on TikTok.

I will also do a longer "Top 15 ways" or "Top 10 ways" or "Top 8 ways to get more views on TikTok" all on one video. For example, I’m doing a "How to get 100,000 views a day on TikTok" series right now and I’m doing that in different parts. Always use text for viewers without sound or viewers who need a help understanding what you are saying in your video. Thus, work those hashtags and find the smaller ones, dominate them and work your way up.

If you’re worried that your content strategy isn’t up to date, or you haven’t figured out a strategy yet, don’t worry – a good Instagram content strategy can be refreshed at any time. This article will show you how to update your strategy and improve your Instagram follower growth and engagement. The popular TikTok social media platform is all about short videos. Within a few minutes, new users can set up a profile and share their first clip. A short introduction for everyone who wants to take a look. For example, if you are a female makeup brand in France, you will want most of your TikTok followers to be female and located in France.

All of this is not only amazing content for prospective students, but can feed back into improving the overall experience for students too. These trends can be around current events, local hot topics etc. Some of these don't last long, such as the trends you find on the "discover" page, so you have to get in there quick. Read more about https://mynewsfit.com/starting-a-career-on-tiktok-what-can-help-with-gaining-enough-followers-likes-and-views/ here. Unlike the mentality of content on other platforms, on TikTok copying others is really the done thing.