More people than ever are hearing my music because you can find it anywhere. The Awareness category's objectives are designed to help people get familiar with your business. Choosing an objective such as 'Reach' in this category tells the system you're looking to increase awareness and recognition in your brand and optimises the ads towards this goal.

If you can’t afford big influencers with a million followers, you can work with influencers with less than 10k followers but still have great engagements. Here, you can choose to upload your existing ads or create a new one from TikTok’s template gallery. Template gallery Build your marketing reports and dashboards on top of our free plug-and-play templates. Blog Learn more about marketing reporting, data visualization, and data management.

Any content you publish on the app will get the full attention of its users. Videos typically demand more attention since a person has to pause whatever they’re doing to see it. They have to focus on the screen, and then turn the volume up to complete the viewing experience. Ads are kind of new on TikTok, which is part of the reason why we haven’t seen many advertisers around. They’re customizable, as you can target who you want and how you want.

TikTok quickly turned from a Gen Z streaming platform into a fully developed marketing machine. Brands can establish their presence there, launch revenue-generating campaigns and seek customers. But you should keep the statistics in mind – about 50% of the app users are under 34. So, if your business focuses on a much older audience, TikTok might not be your perfect fit. TikTok influencer campaigns can be a great way for brands to promote themselves, especially when trending videos and challenges are taken advantage of.

Okay, okay, so it’s not a great look to show up to the office drenched in sweat after riding your bike to work. However, there are a lot of instances when it’s easy to put the car keys or Metrocard down and opt for physical activity instead. It may take a little more planning, but it’s worth it to get a little extra movement in. Worst comes to worst, you can always catch a ride share if you under-estimated the distance . So we have, for the past 10 years, my colleagues have cracked the code to Wikipedia.

Business accounts can create highly targeted ads, categorizing target audiences by demographics, interests, or even devices (55% of TikTok users use iPhones, for example). Instagram ads are paid-for posts or stories that you can publish on the platform to promote your brand. These usually look exactly the same as any other Instagram post but contain a "sponsored" label to let users know the post has been paid for. For instance, with just a couple clicks your TikTok videos can be posted to Instagram Stories. And you should, especially when you’re just starting on TikTok and your followers elsewhere don’t know you’re on the platform yet. Because a song can go viral in this way, there are quite a few instances of artists who have meager followings on other social platforms gaining huge exposure on TikTok.

They mark TikTok’s entry into the ad space as a direct competitor to Snapchat and Instagram. Read more about buy TikTok Views here. Overall, TikTok ads are quite similar to other paid social media ads, but they do have some quirks that marketers should be aware of. As your ad will appear in between user-generated videos recommended by TikTok, you have only a few seconds to catch the user’s attention before they skip it.

So, we’ve broken down what you need to know to thrive on TikTok. In the Creator Marketplace, you can search based on demographics, account reach, and content category to better hone in on influencers who appeal to your event’s niche audience. If your event is a comic con, for example, you might consider finding a popular TikTok cosplayer to partner with.

The most important key figures provide you with a compact summary of the topic of "TikTok marketing" and take you straight to the corresponding statistics. In the following 4 chapters, you will quickly find the 36 most important statistics relating to "TikTok marketing". The good news about TikTok ads is that since the platform is relatively new, the ads are less competitive. The bad news is that they’re quite expensive, with a minimum investment of $500. To find TikTok food influencers, you can use their Creator Marketplace.