It’s worth noting that the Instagram algorithm also knows whether a published photo was taken directly via the Instagram app or was added from the camera roll. It can also identify when the photo was taken, whether it’s published in real time or after some amount of time (like with the popular #throwback). Of course, the algorithm prefers pictures published in real time. But, currently speaking, the majority of users focus on updating their Stories in real time and pay more time and attention to editing photos before publishing them on their profile. Just remember that for Instagram users, relationships with family and friends are considered more important than with other users, e.g. influencers or brands.

We’ll get more into that, but I want to make it very clear that if you’re aspiring to gain 100,000+ followers as I have, this isn’t something you’re going to accomplish overnight. Publishing during peak times doesn’t necessarily guarantee a flood of activity due to the non-chronological feed. However, posting content that syncs up with when people are actually on the app will help you hit some of the timeliness and usage frequency ranking factors mentioned above. Statusbrew's Instagram Report allows you to understand the impact of your social efforts with 130+ social media metrics. If you want to gain a higher reach on our reels, you should share it on your story after posting them on your feeds. This way, even if your reel does not appear at the top of your follower’s feed, they can still know that you have posted a reel and watch it.

Take advantage of this, and make the most out of every Live you create, extending its life and boosting its reach and longevity at the same time. We’re now able to share live videos directly to IGTV after they’re done recording. They can purchase through the in-app browser, so they’re never even leaving the app.

Algorithms generally favor the amount of engagement on a piece of content, as well as how much you tend to engage with that users' content. Every user is going to have a personal best time to post their content based on their number of followers and their engagement with the app. Influencer pods started to grow in 2017 when Instagram revised their algorithms and the content reach was limited to a percentage of the influencers’ followers. Only the posts that would instantly scale-up with likes, comments and engagement would get displayed in followers’ feed. The more active interactions your posts receive, the wider your reach will be.

Instagram's discovery tab is a little different, with the Explore algorithm focused on showing you other content that you may like, based on who you follow and your engagement history. Instagram wants to promote content that keeps users engaged because that’s what’ll keep people on the platform longer. For example, if you follow Manchester United and like their content, the platform might try to show you other football clubs. Or, the platform might think you’re generally interested in sports, and they may try to show you basketball or baseball videos.

Plus it’s a great way to give back to your followers by giving them the chance to win a major prize. Read more about buy Insta Followers here. Once the giveaway is over you’ll know whether or not your content is good enough by how many of your new followers stick around. So in that sense, loop giveaways are also a great analytics tool.

Stories are one of the most used features on Instagram; in fact, many users report they rarely scroll their feeds anymore. So, within your stories, encourage audience engagement with features like stickers. There are tons of Instagram stickers, but the best ones for driving engagement are the poll, emoji slider, and question stickers. Also, when you post in the regular feed, share the post to your story, and ask followers to go "like and comment" on your main page. The more engagement you get on your stories, the higher your posts will be boosted by the algorithm.

Influencers such as Giampaolo Ienna and Mads Kristensen have been affected by this trend. Both Ienna and Kristensen say they have been unable to grow his brand properly due to an unfair bias of the algorithm. Companies like Instagram use algorithms to dictate what your feed should look like- which means that you're only seeing posts from people or brands that they want or brands that pay them. In this article, we try to understand a little about how this algorithm works. It’ll help you stay continuously active on the platform, which allows your followers to continuously engage with your content, which helps the algorithm learn more and more about your account.