From visual composition to location tagging and using hashtags in your captions, planning your approach in advance allows you to maximize the potential of each Instagram feature and functionality. Engage with your consumers by commenting on cool product related photos they post. Include a cool, branded photo, a short informative bio, and a link to your website. Create your Instagram for Business account​- It’s easy to make a business account on Instagram.

At that time, this photo sharing app had 50 million active users a month. It will help to build a following base that is interested in your business. Ask your followers what new product you should create next. This Instagram marketing strategy can drive more sales for the final product because you’ve vetted the design beforehand, and the customer feels more valued.

This concept for Instagram carousel posts is a little more obvious, but there are just so many applications for before-and-after sequences! For example, you can share a before-and-after sequence of how your products work in real life. Since Instagram only gives you one clickable URL, Later created a shoppable Instagram feed called Linkin.bio that makes it easy to drive targeted traffic to your online store. Thanks to an update in early-2018, you can now turn profile usernames and hashtags within your Instagram bio into clickable hyperlinks. Your Instagram bio is one of the most under-utilized Instagram features, but it’s so important! It can be difficult to come up with the perfect description of what you do and why people should follow you.

Read more about buy Instagram Followers here. And while there are certain industry sectors where more people search via desktop, marketers would be savvy to optimize for these devices. Most of these new customers are not ready to purchase from the get-go, so marketers need to guide them through relevant content and experiences before pushing for conversions. To help with this process, Heflin recommends leveraging customer personas when reaching out to international markets.

This usually involves paying a brand with a much larger following to promote your product or service. It's a great way to gain a large number of new followers quickly, providing that you create a strong call to action and the influencer's audience is genuine. These can be campaign specific or general - all that’s important is that they're relevant.

Suppose you are posting images of your brand or product that are of poor quality. As a result, followers may lose interest and won’t prefer to follow your brand or business any longer. So, you may need to take lots of gorgeous photos of the same subject and select best one among them. Creating a perfect bio for your business or brand is the really half the work.

Popular brands like Urban Outfitters and Nordstrom have often teamed up with her to promote their brands’ stories. Influencers Affect Your SEO. Having an influencer help you increase your social media following also improves your SEO. While a social presence isn’t a confirmed ranking factor, it isa signal to search enginesthat you have a substantial following which they equate to brand quality.

"Some businesses started to thrive because they were either already online or they were able to adapt quickly to this new way of doing business," he said. DeBow added that Black business owners like Chambers-Harris have taken advantage of online-driven access to customers and advertising through the pandemic. Establishing relationships through genuine audience engagement is key to building a loyal Instagram following.