During the six days, the campaign earned over 5,550 user-generated videos, 10.5 million views, a 14.3 percent engagement rate, and more than 12,000 followers. The challenge resonated with the young audience and boosted brand affinity. Guess, an innovative clothing business wanted to increase their brand engagement and brand affinity among the youths in the United States.

So, you need to use an editing app that will let you upload a pre-recorded video and duet on TikTok. Now that you understand the benefits of using duet on TikTok a little better, you probably want to know how to get started. Luckily, TikTok has made it extremely simple to duet a video. Simply put, the duet feature allows users to respond to each other’s content.

In other words, it is so important to consider your audience when creating content, and provide what you know they are seeking through your videos. If your content is not valuable to your target audience, it will likely flop in the algorithm, or end up on the For You Page of someone who is very unlikely to be interested in your business. Content with little to no value is not rewarded and should be avoided at all costs. In the personal grooming space, Beardbrand has a significant presence on multiple social media platforms, including Instagram and YouTube.

So chances are, if your TikTok video is genuinely entertaining or informative, it will likely do well and get served to the masses. Read more about buy TT Views here. Unlike Instagram — who’ve openly discussed how their feed ranking works — the inner-workings of the TikTok algorithm are very much unverified by TikTok themselves. Brands who’ve successfully pivoted to TikTok early have reaped huge brand awareness rewards, often with very little investment.

Again, TikTok already has over 800 million active users, which is more than LinkedIn, Reddit, Snapchat, Twitter and Pinterest. The Shopify store Princess Polly had amassed a large following on TikTok, but the company was having trouble converting this audience into revenue. Then, Princess Polly discovered the Vop app, which allowed the team to embed its TikTok feed on its website. In addition to promoting your products on the TikTok platform, you can increase sales by bringing TikTok over to your Shopify site.